Among the web design trends that we saw coming in the past couple of years is pageless design. It fully utilizes its digital platform and creates a unique and enjoyable user experience that is intuitive, appealing, and with lots of options.
If you're at the brink of deciding on whether to use pageless design for your website, here are several reasons to do so:
(1) Motivates customers through storytelling
It's been said that storytelling is the best form for delivering one's message. Stories can inspire and motivate people to take action. A pageless format allows you and your design team to control the order of information that's being presented to website visitors. Since pageless web design uses a 'linear format', it helps in crafting the story while also delivering experience that's impossible to achieve using multi-page website structure.
(2) Improves user experience
Intuitive and simple navigation of a pageless design are achieved through scrolling. This eliminates the confusion and distraction that may cause your visitors to overlook the most important sections of your website content.
If you look at today's computers and mobile devices, they all have the scrolling capability which can help many users adapt to the technology. The smarter interfaces and simple navigation encourages visitors to continue perusing these sites, and eventually take action.
(3) Increases conversion rates
Generating new leads, growing your online community, and increasing sales are every website's objectives. A pageless website can help you achieve these goals, thanks to its simple and uncomplicated design that's coupled with compelling story and instinctive interactions among site visitors.
(4) Creates device uniformity
(5) Decreases bounce rate and promotes sharing
The lack of complexity and distractions are just two of the main reasons why website visitors stay for a longer period of time. With a pageless design, your visitors can enjoy and focus on your storytelling.
Sharing your website's story is better than just sharing a particular page. This helps drive your visitors into an effective sales funnel organically.
(6) Enables faster, easier, and more effective iteration
Dealing a single page based on visitors' feedback and analytics makes it easier, faster and effective. You'd only have to tweak specific interactions in order to improve and make them more satisfying to your visitors.
(7) You save time and money
As mentioned earlier, it's more cost-effective to have a pageless website especially if you're developing one that's compatible with all types of devices. Traditional websites take a lot of time and tens of thousands of dollars to develop. You'll not only get a visually appealing website, but also one that actually gives you the best results.
(8) Use of interactive elements
Parallax scrolling, animations, videos and sliders are ideal features that make pageless websites more visually appealing. These features also initiate user-generated interactivity throughout your website.
As a business owner, you'd want a website that goes along with the ever-changing development and design objective. It needs to fulfill the primary goal of providing great user experience in order for visitors stay within the sales funnel, while sharing your site and returning for more.
Need a pageless web design for your own business website? Fast Track can help your business achieve one of today's web design trends. The first step is to contact us today.