Social media to many businesses is a numbers game. The focus is always on ROI even though that can be difficult to measure. So they use easy metrics like followers, retweets, shares, clickthroughs etc. What they fail to realize is it’s called SOCIAL media for a reason. Social media was, and always will be about people. And the best way to appeal to people is to make them feel valued. This will drastically boost engagement and online presence. And it will give you a nice warm, fuzzy feeling with all the thank you’s you receive. Which is nice. So how do you make people feel valued? Read on!
Share other people’s content or thank them for sharing.
People love feeling like what they have to say matters. The easiest way to do this on social media is to share their content, or thank them for sharing. These actions can feel like rewards for users. Not only that, but it keeps your company top of mind. These people are just networking with you for now, but can quickly become qualified leads and sales down the road. Even if they don’t, you have improved your brand reputation and that can lead to positive word of mouth.
Always respond to mentions and messages.
Part of making people feel valued ties into not ignoring them. Respond to every single mention, message, retweet, or share. And do it in a timely manner. People have very short term memory on social media, so it’s important to thank them or respond quickly. Again, this will help you to stay top of mind. Stop thinking of your business profiles as simply that, and treat them as if they are actual personas. That way when you interact with other users you can give them the sense that they are talking to a person versus a faceless company. Be personable in all your responses to user interactions!
Never ignore a chance to connect.
This goes beyond simply networking. If you see someone post a question that you can answer -- answer it. It doesn’t matter if they may or may not be someone you can easily turn into a sale. The only thing that matters is that they have a problem that your business has the opportunity of solving. Brand reputation and awareness are some of the most important things on social media. Going the extra mile and helping when you don’t HAVE to is a great way of improving in these areas. Remember, the point of social media is making people feel valued.