Three Ways To Find Out Which Social Network is Perfect For Your Business 

social media strategy

What's the ideal social media strategy?

 

The ideal social media strategy isn’t one where you are active on every network and hope for results. A carpet bombing approach doesn’t work on social media. It is absolutely critical to find out where your customers are most active on, and reach out to them on that network. You may find that they are very active on multiple networks, in which case you should make sure to share content on all those channels. Otherwise all your efforts will fall upon deaf ears. So how do you go about finding out which channels to be active on?

Define what your target segment is

The first step is to establish what your target segment is. Create a customer profile, and write it down. Are they other businesses or consumers? Are they young, or older? What are their wants and needs? All of these impact where they will be most active.

Establish how customers have connected with you in the past

How have your customers connected with you before? This can be a great indicator as to where they are most active. History tends to repeat itself. If you have noticed that you receive a lot more engagement on Facebook than Twitter or LinkedIn, you need to focus your efforts on that channel! Concentrate on maximizing your strengths, and not trying too hard to shore up your shortcomings on other networks. That is the best way to get more ROI on your social media marketing.

Use tracking and analytics tools to evaluate each network.

Social media marketing is constantly evolving. Networks come and go. Currently, the mainstays for B2B and B2C are Twitter, Facebook, and LinkedIn. However, who knows where these networks will be in a few years, or how effective they will remain for your marketing efforts. That’s why you need to use tracking tools to consistently monitor how much engagement you are receiving online. Free tools like bit.ly work great. Facebook and LinkedIn also provide free analytics dashboards which can provide valuable insights. Keep track of your progress over time, and make a note of any changing trends. If you begin to see that you are getting more traction on another network, then put some more time and effort into that channel. You need to stay ahead of the curve!

View User Profile for Power Site Power Site is subsidiary of Fast Track. It's a robust, customizable website solution package especially developed to help small businesses how to leverage their website as a marketing tool. Follow Power Site on Twitter as @FTPowerSite.
Posted by Power Site Thursday, June 26, 2014 6:11:00 PM Categories: online marketing SEO social media social media marketing

Social Media Optimization 101: Three Mistakes to Avoid 

social media optimization 101

Social media optimization (SMO) is a fast growing trend online.  More and more of inbound traffic to websites is coming from social media channels. This marketing tool is steadily becoming one of the most important assets traffic-wise. All of this means that your content needs to be socially optimized so that your website doesn’t miss out on potential traffic. That being said, much like SEO, there are some common mistakes you need to avoid to maximize your success.

Forgetting to include social sharing buttons/badges on your website

This one seems like a no brainer, but you would be surprised by how many websites don’t have social share buttons and badges on their websites. This is one of the easiest ways of driving traffic to your website, assuming your content is interesting. Make life easy for your users and they will repay the favor!

Not sharing other people’s content

Another mistake that some people make is refusing to share content other than their own. The whole point of social media is the sharing of ideas between different users. No one likes that one person who only talks about themselves all the time. One of the easiest ways to build engagement with other users is by sharing their content. They’ll inevitably look at who retweeted their post, and check out your profile, and then hopefully your website. Not only that, but sharing other people’s content will also make them more inclined to share yours. SMO is about driving engagement, and actively sharing interesting content is one of the best ways to accomplish that.

Not being active on SEO/SMO friendly platforms like G+

Ignore G+ at your own peril. It may not be the most powerful social media network on the planet, but it offers some great SEO/SMO benefits that other social media networks don’t. Make sure to post your content to G+ and stay ahead of the curve! Your SEO and SMO will take a noticeable jump over time.

View User Profile for Power Site Power Site is subsidiary of Fast Track. It's a robust, customizable website solution package especially developed to help small businesses how to leverage their website as a marketing tool. Follow Power Site on Twitter as @FTPowerSite.
Posted by Power Site Monday, June 9, 2014 11:05:00 PM Categories: SEO social media social media marketing

Social Media Optimization 101: Three Mistakes to Avoid 

Social media optimization (SMO) is a fast growing trend online.  More and more of inbound traffic to websites is coming from social media channels. This marketing tool is steadily becoming one of the most important assets traffic-wise. All of this means that your content needs to be socially optimized so that your website doesn’t miss out on potential traffic. That being said, much like SEO, there are some common mistakes you need to avoid to maximize your success.

Forgetting to include social sharing buttons/badges on your website

This one seems like a no brainer, but you would be surprised by how many websites don’t have social share buttons and badges on their websites. This is one of the easiest ways of driving traffic to your website, assuming your content is interesting. Make life easy for your users and they will repay the favor!

Not sharing other people’s content

Another mistake that some people make is refusing to share content other than their own. The whole point of social media is the sharing of ideas between different users. No one likes that one person who only talks about themselves all the time. One of the easiest ways to build engagement with other users is by sharing their content. They’ll inevitably look at who retweeted their post, and check out your profile, and then hopefully your website. Not only that, but sharing other people’s content will also make them more inclined to share yours. SMO is about driving engagement, and actively sharing interesting content is one of the best ways to accomplish that.

Not being active on SEO/SMO friendly platforms like G+

Ignore G+ at your own peril. It may not be the most powerful social media network on the planet, but it offers some great SEO/SMO benefits that other social media networks don’t. Make sure to post your content to G+ and stay ahead of the curve! Your SEO and SMO will take a noticeable jump over time.

View User Profile for Power Site Power Site is subsidiary of Fast Track. It's a robust, customizable website solution package especially developed to help small businesses how to leverage their website as a marketing tool. Follow Power Site on Twitter as @FTPowerSite.
Posted by Power Site Monday, June 9, 2014 11:05:00 PM Categories: SEO social media social media marketing

Three SEO Trends To Keep An Eye On 

By Steve Hoag

SEO trendsSearch Engine Optimization is a critical component of any online marketing strategy. It’s so important for building online exposure and recognition that ignoring it can cost your company thousands of dollars in lost sales. That’s why it’s important to keep a tab on new developments like:

SEO and content marketing gradually becoming synonymous.

Content marketing and SEO are so deeply intertwined that it’s becoming harder to run a successful SEO program without utilizing great content. 2013 was the year content marketing became a buzz word and growing trend. 2014 is the year it becomes a mandatory part of every SEO program.

Social media growing increasingly important for SEO.

People are just uncovering the tip of the iceberg when it comes to how useful social media can be to SEO. Social media is already demonstrating how reliable it can be as a source of traffic and brand awareness. As search engines become more intelligent, they will begin to take a harder look at the impact of social media when ranking websites.

Mobile optimization becomes mandatory.

Over half of Americans own smartphones, and a third of them use tablets at this point. Optimizing your website for mobile users is essentially a must-have now for most businesses. Google’s Hummingbird updates will reward you for implementing a mobile strategy. That also means you will be on the outside looking in if you decide to ignore this growing market segment. A responsive design will go a long way for ensuring that your website stays at the top of rankings and in front of your customers!

 

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Thursday, May 29, 2014 1:51:00 AM Categories: B2B B2C SEO social media web trends

Five Security Tips You Need To Implement 

By Steve Hoag

Website security tips

Website security is a huge issue right now. Heartbleed has affected many people. Homeland Security claims it’s no safe to use Internet Explorer anymore. A new threat, ‘Covert Redirect’ recently reared its ugly head last week. Multiple US agencies and Fortune 500 companies were affected by threats like these. That’s why it’s becoming increasingly important to maintain a high degree of security on your website. You never know when you may be the target of a cyber-attack. With that being said, check out these five tips you can implement right now to keep your site secure:

Restrict users from uploading files to the website server.

One of the easiest ways to boost your website’s security Is by preventing users from accessing your server files or uploading their own. Clever hackers may eventually find their way in, but don’t make it easy for them by allowing them to upload malicious files.

Require passwords that use a variety of character types.

There are too many people out there that have easy to guess passwords for important websites. Your password should never include your name, or anything else that’s easy to guess. Make sure that your website requires users to choose passwords that include upper and lower case letters, numbers, and special characters.

Keep your website software updated.

CMS developers will often come out with new updates to address performance, security, and technology issue. Always make sure to update your site to take advantage of the latest developments! Hackers look for websites that aren’t updated, because their security systems aren’t up to snuff.

Read the news!

This may seem like a no brainer, but staying up to date with current events is an easy way to stay aware of new security threats and how to avoid them. Imagine if Fortune 500 companies decided to stop keeping up with current events and never heard of HeartBleed. They would have a huge problem on their hands, and have no clue what they were dealing with! A scary proposition indeed.

 

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Monday, May 19, 2014 11:53:00 PM Categories: B2B B2C enterprise SMB web development web trends website
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