Finding a perfect client can be difficult. Nothing is ever perfect after all. However, you can establish criteria for an ‘ideal’ candidate so you can decide on which projects to take. So how do you do that? Read on!
The client knows their budget.
It’s important to have a client who knows exactly what they can and can’t pay for. A headache among designers is getting fully paid for all their services. No one likes having to hunt down people for money. It can end up hurting your business’ cash flow if you have too high of accounts receivable. That can lead to even larger problems down the road. That’s why it’s very important for your client to clearly establish a budget that you can stay within, and consult with them about if there are problems.
The client has a clear timeline established.
Every client should ideally know when they need to receive their deliverables by. A clear deadline needs to be established in any business endeavor so things don’t get dragged on forever. Before starting a project, be sure to ask them when they need everything done by, and plan accordingly. Minimize any possible miscommunications at the beginning so that they can’t hurt you at the end with unwanted surprises.
The client can clearly communicate what they want.
Embarking on a project with someone who doesn’t know what they want can be a huge headache. You complete one aspect of the design and they shoot back that that’s not what was wanted at all. In order to sidestep these hurdles it’s important to focus on working with clients who know what they want, and can explain it. It helps to make a questionnaire and use other consultation meetings prior to the beginning of work so you can nail down exactly what needs to be done. Being pro-active on both sides will help a lot in the long run.