A social media presence is pretty much mandatory for most businesses at this stage. A lot of businesses still haven’t quite figured out how to use social media just yet though. They stumble into common pitfalls that are easily avoided. So what should you not do on social media? Read on!

Spam their followers

Businesses occasionally fail to realize that spam doesn’t just mean what you get in your junk email or mail. It can occur in other channels like social media. It’s good to consistently post on Twitter, LinkedIn, and Facebook. It’s not good to constantly post without giving you followers a little bit of a breather. Try to space out your posts and not barrage users with your content. Otherwise you may find that they will soon begin to ignore you.

Focus on selling themselves and ignoring engagement

No one likes a person who only cares about themselves. Likewise, businesses should not only focus on sharing their content, but also on actively engaging their community. Reach out to individual followers and share their content as long as it’s relevant to your business. People love it when someone shares what they have to say. A happy user is an engaged one. No one likes to feel like they don’t matter. Especially on SOCIAL media.

Forget to acknowledge people who interact with them

If a user interacts with one of your accounts don’t ignore them! Make sure to acknowledge what they have to say. Answer questions people have, and respond to comments. Don’t make followers feel like they are talking to a brick wall. It’s nice to know there’s a person on the other side and not just an automated account.