By Steve Hoag

business website must-haves

There are a bunch of things that comprise a great website. Intuitive navigation, a good color scheme, and clean design are staples of design right now. But there are other must-haves that some businesses sometimes ignore like:

Responsive Design

With the growing popularity of using mobile devices to access the web, responsive design is becoming much more of a necessity. Responsive design basically means designing your website in a way that adapts to the screen of the device accessing it. A modern business website should be able to ensure that anyone can access and view it properly from any device. Responsive design will become a staple in the upcoming year, so get on the bandwagon while there’s still room. Otherwise people will view your site as backwards and you may lose out on valuable traffic.

Dynamic Content

Long gone are the days where websites were just images and text. Now every business website needs a variety of content that is consistently updated. Try to include media like videos, showcases, and blogs to keep visitors engaged when they visit your site. The longer a user is on your website, the more likely they are to turn into a sale.

Social Media Integration

Social media is essentially a must for any organization. Place social media badges at the header and footer of every page to ensure that users can connect with you quickly. Also, call to actions are great if you have enough room for them. ‘Like us on Facebook’ generates more engagement than a simple Facebook icon. Many users take to social media to find information on products and ask for purchasing advice. That’s why it’s important to make it easy for them to interact with you on a more personal level on social media.

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Tuesday, December 17, 2013 7:33:00 PM Categories: B2B B2C blogging enterprise SMB social media social media marketing web design web trends website