The Best Free Design Tools On The Web 

By Steve Hoag

free web design tools

As a designer, you want and need the best tools available. There are a ton of options out there for both beginners and experienced designers. We combed through the Internet to bring you this mix of free tools to add to your toolkit. Enjoy!

Brackets

This open source program was developed by Adobe to help designers edit code in HTML, CSS, and JavaScript. It’s great because it has a very clean look by not cluttering your workspace with a variety of buttons. Instead, it focuses on using shortcuts and live previews to help you throughout. There are a bunch of extensions as well, so it has become pretty useful for beginning and experienced designers alike.

OpenBEXI

The most unique feature of this WYSIWYG HTML editor is that it lets you drag and drop different elements. It’s really useful if you want to have a quick visual of what you are creating. This editor lets you edit CSS and add scripts as well. Not stopping there, it has an FTP client that will upload everything for you when you have finished your design.

GIMP

GIMP is a great free image editor. It has a variety of powerful tools you would find in paid solutions. For example, it provides great color editing tools, tons of special effects, photo retouching, and much more! Honestly, you will be surprised by how many features this free program has.

Firebug

This FireFox extension is one of the most useful tools I have come across for designers, developers, and anyone managing a company website. It lets you view the CSS and HTML of any page, while displaying tweaks in real time. You need to use an actual editor to change the code, but this is useful for playing around with layouts without accidentally making a mistake.

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Thursday, January 23, 2014 10:02:00 PM Categories: web design web development web trends website

The Web Design Industry Explained Via Infographics 

By Steve Hoag

Infographics are arguably the hippest way to consume information on the Internet today. They’re easy to digest, highly shareable, and packed with content. We have scoured the internet for the best web design infographics for you today. Some are serious, some are funny, and all of them are informative!

Web Designers Vs Web Developers (Via HongKiat)

This is a humorous look at the difference between web designers and developers. If you didn’t know how they were different before, you do now!

web design infographics

Designers vs Designers (Via SloDive)

This infographic is another humorous look at the design industry, with statistics for different types of designers including salary, job satisfaction, etc.

 

The Most Common Resolutions (Via Okilla)

A great infographic that presents a concise summary on the most common resolutions used by different devices today! Definitely worth taking a look at if you are building responsive sites.

 

Flat Design: Just a Trend or a New Staple of Web Design? (Via CreativeMarket)

A company named Usabilla conducted testing websites and surveyed web professionals to figure out what people think about flat design. The results are pretty awesome!

 

 

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Wednesday, January 15, 2014 8:22:00 PM Categories: B2B B2C enterprise SMB web design web development web trends website

What Is Flat Design? 

By Steve Hoag

flat design

Flat design is taking the web design industry by storm. And it’s set to grow even more. So what is it exactly? What does it look and behave like? Are there any benefits to adopting this style in future designs? Let’s take a closer look:

Flat design is about usability and minimalism.

No fancy shadows, 3d effects, or anything else that can distract the user. Flat design is just flat. This minimalist approach promotes end-user usability at any cost. Any extra feature that gets in the way of streamlined navigation and ease of use will be taken out. Flashiness takes a back seat to user friendliness and functionality.

Bland is not flat design’s middle name.

What is the best example of recent flat design? Personally, I think it’s Windows 8. Do you think that OS is boring with its vibrant colors, backgrounds, and icons? I hope not! Again, this vibrancy helps to promote functionality by making important programs/features jump out at the user. You can easily tell what’s important when looking at a well-executed design. So while there is a minimalist approach in flat design, it doesn’t mean the final product will look bland at all.

Benefits of Flat Design:

  • Clean look
  • Concise
  • Easy to use
  • Awesome functionality
  • Efficiently conveys information
  • Works in a variety of color schemes
  • Great for mobile screens

Cons

  • Not suitable for every business.
  • It’s most suitable for companies that want to convey information efficiently, and not in a flashy, visual way.
  • There has been some criticism that flat design can look a bit funny on large, high definition screens.
View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Friday, January 10, 2014 5:09:00 PM Categories: B2B B2C enterprise SMB web design web trends website

The Top 2014 Web Design Trend Links (Thus Far) 

By Steve Hoag

web design trends links

There have been dozens of articles written leading up to, and immediately following New Years. We’ve taken the liberty of poring through a lot of these and collecting the best and most interesting for your reading pleasure! Check it out:

Melissa Cale’s 2014 Design Trends Pinterest

Melisa Cale, a Pinterest user and professional photographer, has assembled a plethora of web design trend related articles, infographics, websites, and much more. She used a ton of reliable sources to create a very thorough and broad spectrum of information for what to expect in 2014.  Definitely worth a look!

Collis Ta’eed’s 2014 Design Trend Article

While many designers/writers are focusing on aesthetic changes in their trend rundowns, Collis, a web designer/CEO, also looks at other factors. For example, he takes a analyzes the CMS industry, and how that will impact design, as well as indie design tools that will make an impact quickly. Definitely worth reading if you want to see a part of the bigger picture!

The Next Web’s 2014 Design Trends Slideshow

The Next Web is a great resource for designers. If you haven’t heard of it before, take a look, because it is awesome. In related news, their slideshow on the biggest emerging trends is fantastic. It provides informative visuals to go along with detailed descriptions. If you want a comprehensive breakdown that you can read through in 3 minutes, check this out!

John Croft’s Web Standards Killed The HTML Star

While the other links/articles have been mostly positive, and looked at aesthetics and tool changes, this one analyzes web development/design as a profession. Croft takes a look at how being an HTML & CSS guru is no longer good enough, and states that developers/designers need to ‘diversify or die.’ Tough love! Also, if you’re interested, check out this response piece by Jeffrey Zeldman for another view. Great stuff!

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Thursday, January 9, 2014 7:45:00 PM Categories: B2B B2C blogging enterprise SMB social media web design web development web trends website

Three Tips on How To Become A Thought Leader Using Social Media 

By Steve Hoag

how to become a thought leader using social media

Part of inbound marketing is about generating demand for content. Another important part of it is becoming a thought leader so that you retain that demand. Becoming a thought leader is a gradual process. It won’t happen overnight. But once you become one, you will start to see great dividends! Check out these three tips on how to get started using only social media:

Maintain a consistent presence

Consistency is key! One of the most important factors for staying top of mind is keeping a consistent presence online. Create a social media schedule with planned blog posts, tweets, etc, and stick to it! People have short term memories when it comes to social media. If you stop having an active presence, people will forget about you. Also, consistency and more posts equates to increased credibility. Over time, your high value content and steady presence will have a huge impact on you becoming a thought leader in your sphere of influence.

Always respond in a timely manner

Do you like it when you send someone a text and they don’t reply for a few days? You begin wondering if there’s something wrong with you, or maybe something happened to the other person. It gets especially awkward when you see them posting things on social media, but still haven’t replied to you. The same thing is true for people who comment on your posts, or mention you online! Never leave a potential customer or partner hanging. Every person you interact with should feel valued.

Be personable, and go the extra mile!

People like to post things on social media about companies going the extra mile for them. Anything from a handwritten birthday card at a hotel to a free replacement from your favorite company can make an immediate impact on brand perception. When it comes to social media, the same thing holds true. While you may not be giving out products, there are other ways of making customers feel appreciated. Make it a point to go through your newsfeeds on LinkedIn, Facebook, etc and congratulate people on new jobs, promotions, birthdays, etc. Thank them for posting great content. Not enough companies make it a point to connect with people on a personal level. Again, making people feel valued will elevate your brand to entirely new levels online.

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Tuesday, January 7, 2014 7:15:00 PM Categories: B2B B2C blogging enterprise SMB social media social media marketing web trends website
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