A strong SEO strategy is an integral part of any online business. It builds traffic, leads, and sales. And who doesn't like more sales? That being said, we've scoured the web for some of the best SEO related infographics for your viewing pleasure. Zooming in is recommended. Enjoy!

H/T to upcity.com , kpi100.com , mashable.com , dimbal.com , and searchengineland.com .

Every website needs a few crucial components to be at the top of its game. Some of these change with new technology, but many stay the same. As a business, you need to ask yourself do you want the ultimate website? Or do you just want a run of the mill solution? If you are willing to make a serious business investment in your future then keep reading!

Responsive Design.

Responsive design was a trend, now it’s becoming a staple. People aren’t visiting websites with just a PC like they were before. Millions have smartphones, tablets, game consoles, and smart TV’s. It’s becoming increasingly important to ensure that anyone can view your website properly from any device. If one person can’t see your website, that means one less potential sale. It might not seem like much, but these numbers can add up quickly! By including responsive design you are helping to maximize your online reach. Don’t do the opposite by overlooking this feature.

A Clear, Intuitive Structure.

Another crucial component of every great website is a clear and intuitive structure. Confusion is one of the biggest enemies when it comes to web design. People need to quickly know exactly what they’re looking at, and where to go on every page. Too much clutter can lead to higher bounce rates and missed opportunities.  Don’t use too many menu items. Keep it as concise as possible.                                                                

A Compelling Story.

Storytelling goes back thousands of years. People have enjoyed hearing stories since the dawn of civilization. Storytelling doesn’t only happen in books or fireside stories. It happens on every business website too. It’s extremely important to tell a great, compelling story. You need to be able to guide every user through a persuasive narrative about your company, products, and value proposition. Don’t make them feel like they’re reading through a product spec sheet. You are selling your company as much as you are your product. In order for consumers to invest in you, they need to believe in your story and vision first. A compelling story that flows through every facet of your website is a major step towards accomplishing this.

Inbound marketing is taking off in a huge way. And it’s in it for the long haul. Digital marketers and users alike are falling head over heels for this approach. So why is it here to stay, and not another passing fad? Read on!

Low costs and high incentives for users create high engagement for marketers.

People love free things. Inbound marketing is all about providing free, high quality content to empower users. The user is only spending a few minutes of their time to acquire great information. The biggest hurdle for most users is filling out a simple opt in form on a landing page. Thanks to the very low end-user cost and the fact that users WANT this content, inbound marketing campaigns can generate a great deal of engagement. There are also extra incentives that can be added in like coupons or free sample for sharing/liking etc. Consumers aren’t dumb. They know a good deal when they see one, which is why inbound marketing is exploding in popularity right now.

Data friendly.

There’s one thing that every marketing team wants: actionable data. Inbound marketing is great for this thanks to the use of forms and analytics that help provide actionable data. Marketers can quickly gain access to a variety of KPI’s, and in some cases using only free tools.

Synergizes with other (free) technologies like social media.

Marketers love free things just as much as consumers. As I pointed out earlier, there are a ton of free tools and technologies that inbound marketing synergizes with. You don’t have to purchase a fancy analytics package right off the bat. You can use tools like MailChimp, bit.ly, Google Analytics, and more to start a bootstrap marketing campaign. Not to mention that social media is absolutely free, and is arguably the most important inbound marketing tool there is. Inbound marketing is one of the most cost-effective business decisions you will ever make. This sort of marketing strategy is not just for the big brands. ANY business can take advantage of it thanks to its high budget flexibility and synergistic qualities.

There's always been a bit of confusion over the differences between web designers and developers among the mainstream. What does development even mean? Isn't it the same thing as design, but just a fancier word? Who drinks more coffee? Who has a scruffier beard? What do I study in college to become a designer or developer? To answer all these questions and more we have scoured the web for a handful of the best infographics. Check them out!

H/T to Visual.Ly , Web Design Ledger , ThemeAlchemy.com , and SixRevisions.com for the great infographics!

One of the fastest growing web trends this side of responsive design are pageless websites. This term is already being thrown around a lot in web design circles, but many end-users have yet to hear about it. We here at Fast Track want every business owner to be in the loop when it comes to new and exciting trends. Read on to know everything you need to know about pageless design and what it could mean for your business!

Pageless design is about creating a compelling story for consumers

Web design has followed the status quo of imitating print design for many years. While this is a great approach for large enterprises, pageless design is better suited for small to medium sized companies that need to create a compelling story for customers. Rather than having the site sub-divided into multiple pages, the entire website is on one page that follows a story line. For example:

As the user scrolls down they learn more and more about the important components of the business. Chapter 1 can be the main landing page, with a large image depicting the product, and subsequent chapters are important features, the business process, reviews, etc. It’s great for quickly introducing the main selling points of a brand and its products. Some great examples can be found here.

After looking at those example, you may be asking yourself “Those look cool, but why should I invest in pageless design?” Well, pageless design has a lot of benefits thanks to its simple and visual approach:

It’s seamless and easy to digest.

Users don’t have to dive through multiple page to find important information. It’s all there on one page, and presented in a way that’s very easy to understand.

It presents content in a stimulating way for all types of learners.

By using a combination of visceral images and concise text, pageless design gets all of the important aspects of your brand communicated to different types of learners.

It has higher conversion rates.

There would be little to no reason to switch to pageless design if it didn’t present business advantages. At the end of the day, business is about securing more leads and sales. With this approach there are decreased bounce rates because it is so intuitive that users don’t get confused. Lower bounce rates mean more time spent on the website for users to immerse themselves in your business. Ultimately, pageless design helps to improve conversion rates over traditional print design, meaning more money in your pocket.

Pageless design is mobile and social media friendly

Another great benefit of pageless design is that it looks great on any type of device. In today’s Internet that is important because of the variety of ways users are accessing website. It is also very social media friendly, because of the way that it allows users to share the site. With traditional websites, users would have to pick which particular page to share, but this approach simplifies the entire decision making process.

Pageless design can be more affordable

A custom website can be extremely expensive. Pageless websites can be made at a much more affordable price point than many other options. Many can be purchased for less than $5000 dollars. O at the end of the day the pageless design equation looks like this:

Pageless design: More conversions + More affordable website = More profit