Improving the quality of website is crucial for small business owners. You may have all the features that a site could have, the topnotch content your copywriters have written specifically for your target market, and a user-friendly interface that any visitor on your site will find helpful. However, if your site is loading too slow, not properly optimized for search and visitors, and is not being linked to by relevant sites, it would be difficult for visitors to find you on the web.
To ensure that your site will be found in the soonest possible time and manner, you can make use of free site evaluation tools to help improve your website's performance and quality.
Google Page Speed Insight
Google Page Speed Insight generates a report which suggests how you can improve your site's load time. Simply enter your site's URL in order for the tool to generate this report. The report is broken down into either a Desktop or Mobile report.
Screaming Frog is an SEO spider which crawls websites and reports any errors. If there are bad links, it will generate a report with the 302's and 404's it finds.
Copyscape's free tool can find duplicate content. Enter your site's URL in order for the tool to check the web for any duplicate pages. You may also use any of its free banners on your site to deter anyone from copying content.
NTopic is a tool which lets you see the relevancy score of a page's target keyword. You can use this tool in finding out which target keywords your competitors are using, so you can use them to your own advantage - such as creating content for marketing purposes and short social media descriptions.
SEMrush is quite popular among SEO professionals. It can generate reports that are rich in data, but the most relevant is the report for keywords. Like NTopic, you can use SEMrush in finding out what target keywords are being used by your competitors.
Word Stream Free Keyword Tool
The limited free edition of Word Stream provides suggested keywords based on broad matches. This free tool also provides relative search volume estimates and generates a list of longtail keywords which can be very useful in your content marketing efforts and blog posting.
Moz now owns Get Listed, which is a tool that crawls the major business directories online, and extracts business names and locations (via zip code), and identifies missing listings in the results. This tool is great for showing your clients missed opportunities and low-hanging fruit.
Open Site Explorer
Open Site Explorer is a great tool for competitor analysis. It generates a list of inbound links and provides their own SERP ranking score - Page Authority and Domain Authority - which is regarded to have the highest correlation to SERP rankings.
Anchor Text Over Optimization Tool
This is a tool for discovering potential anchor text issues quickly. You can check for over optimized anchor text for incoming links.
Similar Web can check for missing data that are not included in Google Analytics. It provides estimates such as traffic, referring sites, ads, etc.
Circle Count is the number of people on your Google+ circle. You can use it to track followers and shares.
Share Tally provides a bird's eye view of a web page's social activity. You can generate an instant report of social sharing activities all across major social networks. This tool can help you determine which social media network is performing well for your own website or your clients'.
Another of Moz's free site evaluation tool is Follower Wonk. It is a Twitter analytics tool which helps you precisely analyze any Twitter user. You can generate reports based on geographical locations, keywords, and many others.
Pingdom Full Page Test
Pingdom Full Page Test is a site speed analyzer which identifies bottlenecks and measures site performance in seconds. It also tells you the best places on your site that need updates, so you can change it and reap rewards with little effort.
Hubspot Marketing Grader
Hubspot offers a free marketing grader which evaluates your site by grading its weaknesses and strengths by assessing the landing pages, social media connectivity, and many others. It will also compare your site to competitor sites to help identify the areas where your competitor attracts customers.
SEOQuake is a toolbar which can be used on Google Chrome, Firefox, and Opera browsers. It analyzes internal and external links, provides Alexa and Google Index scores, and PageRank. It can also measure keyword density of web pages and provides diagnosis of areas on your website which might be needing improvement.
Hubshout has a website grader that provides in-depth site evaluation and backlink scorecard which is specifically useful in checking if your site is at par with your competitor or not.
WebsiteOptimization has a technical site evaluator and SEO analysis tool that tests your site to see if it's optimized. It also provides suggestions on how to improve your site. You can also make use of their spell checker for your site pages.
Site Evaluator provides a free comprehensive evaluation of your web site and analyzes over 60 key metrics that can tell you how to improve your site’s visibility, traffic, and revenue.
A site evaluator is more than just a handy tool to find out about your own website. You can always check your competitors, your clients' websites and their competitors to help you improve site performance and quality.