By Steve Hoag

Don't reinvent the wheel.

Ever heard of the saying ‘No need to reinvent the wheel?’ That statement holds true when it comes to websites as well. Think of your current design as a car. Refreshing your website is simply changing the design, while keeping the major structural elements in place still. Kind of like upgrading to a new set of wheels once the old ones are worn down. Rebuilding your website is like realizing you think wheels are too backward for you, and deciding to develop a set of jet engines instead. Now that that elaborate comparison is out of the way, let’s take a look at why a refresh can be a better idea than a rebuild.

Better ROI

How expensive is a refresh? It will vary from designer to designer, but at the end of the day it will always be substantially cheaper than a rebuild. That’s because the changes are mostly aesthetic, while a rebuild will require changing the architecture of the site, and is much more expensive in time & money. The results of a well done refresh can look like a complete rebuild though. Customers’ perceptions are what matters at the end of the day, and website refreshes offer significant results at a lower price point.

Go live quickly

How much time does it take to grab some new wheels? Maybe an hour or two at most. How much time does it take to develop and install some jet engines for a car? Maybe a decade. If you need a new look for your site quickly, then a refresh is the way to go. A rebuild takes a lot of time and effort to successfully do, and the turnaround time can vary greatly depending on obstacles and delays.

Still lots of customization options

A refresh can look like a rebuild as long as you hire the right designer. All you need is a solid structure in place already, and any good designer will be able to work his/her magic. It’s amazing what some new colors, layout, graphics, and font can do. And remember, depending on your website platform, you can still add tons of custom functionality with a bit of development work.

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Thursday, September 26, 2013 4:57:00 PM Categories: B2B enterprise SMB web design web development website