By Steve Hoag

best website evaluation tools

Having a great business website is all well and good, but you need to leverage tools to keep it optimized. There are a bunch of free evaluation tools out there that will help you keep your website in tip top shape. Many of them focus on areas like SEO, design, and marketing. It’s important to use a variety of them to get an accurate view of how your website is performing. Some of the best free tools available today are:

HubSpot Marketing Grader

HubSpot has made a huge name for itself in online marketing. Their main product is a marketing automation platform, but they have some other nifty tools like their Marketing Grader. This takes a look at a variety of things like social media and blogs to evaluate your online marketing. It evaluates everything in the marketing funnel, and then compares that to your competitors’. Definitely check this out!

Pingdom Full Page Test

Pingdom is great at evaluating your website in some key metrics. For instance, it takes a look at your website’s speed and bottlenecks, and identifies areas where you can make simple changes for big performance boosts.


This tool is, as the name denotes, SEO focused. It’s a toolbar plugin for your internet browser that gives Google/Alexa scores, and your Pagerank. It’s great for monitoring and analyzing links. It also offers features that can analyze your keyword density, and then diagnose problem areas on your website.

Fast Track Site Evaluator

Another great tool worth checking out is our comprehensive Site Evaluator. It measures your performance on everything that goes into a website like SEO, marketing, and design. Getting a full report will take a couple days, but it’s well worth the wait. You will receive a detailed analysis which identifies areas of strength and weakness, as well as recommendations on how to improve. Get yours today!

View User Profile for Steve Hoag Steve is a recent graduate from UW, and the Marketing Coordinator at Fast Track. He primarily has experience in the tech and start-up industries. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You can find him on Twitter @steven_hoag .
Posted by Steve Hoag Thursday, March 27, 2014 12:59:00 AM Categories: B2B B2C enterprise inbound marketing landing pages SEO SMB social media social media marketing web design website